This is a glossary of terms and jargon used in magazines and magazine
publishing. It has been quoted in
, the careers guide
from the PPA.
NB: terminology varies between industries, titles and internationally
Use Ctrl-F to find specific words on this page.
| Gantt chart |
|
bar chart showing periods of activity with start and end dates.
Used in planning project schedules |
| GAPP |
|
General Administration for Press and Publication. Licenses magazines
in China |
| GASAA |
|
Graphic Art Services Association of Australia sets
prepress and data standards. www.gasaa.asn.au |
| geocloning |
|
the act of taking a conference/exhibition established in one country and replicating it in another territory. Associated with UBM: 'The rights issue should also improve its [UBM's] gearing, and Advanstar's focus on the US creates the potential for the "geocloning" of certain events' ('UBM shows taste for fashion', by Theron Mohamed, Investors Chronicle, 3 October 2014) |
| gravure |
|
high-quality printing process used for very large print runs |
| Great Eight |
|
marketing term used by Illustrated News Ltd from 1928 for its upmarket illustrated news and glossy magazines: the Illustrated London News, The Sketch, The Sphere, The Tatler, The Graphic, the Illustrated Sporting and Dramatic News, The Bystander, and Britannia & Eve. Based at Inveresk House, 1 Aldwych, (also known as 364 Strand), London |
| grey scale |
|
use of 256 shades of grey to represent an image. In Photoshop,
each pixel has a brightness value from 0 (black) to 255 (white) |
| grammage |
|
weight of paper |
| gsm |
|
grams per square metre; unit for paper weight. Magazine sare typically
60gsm upwards |
| gutter |
|
gap between columns of text or around the text area of a page |
|
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|
H |
|
|
| hanging indent |
|
where the starting line stands proud of the rest of
a paragraph |
| header |
|
information line at the top of a page |
| heat-set |
|
drying of ink by heat rather than naturally |
| Hello! phenomenon |
|
magazines buyers being too ashamed to read a title
in public. Said of men's titles, such as Loaded, FHM, Maxim, Nuts,
Zoo and GQ |
| Henley Centre |
|
London-based company that forecasts trends |
| hits |
|
early measure of popularity of website. Each hit was a file viewed.
Over-estimated use because each page is typically made up of several
files; so extra files could be added to increase hits |
| hickey |
|
mark on page caused foreign matter, such as dust, entering printing
ink |
| HND |
|
home news delivery service offered by newsagents |
| Hollis |
|
directory of public relations companies |
| holy trinity |
|
nickname for combination of publishing software: Quark
XPress, Adobe Illustrator and Adobe Photoshop |
| home page |
|
opening page on a website |
| house magazine | | periodical published by a company for its own staff. Usually done by the PR department or a contract publisher |
| HSB |
|
colour system defined by Hue (described by position on a colour
wheel), Saturation (the amount of grey in a colour) and Brightness
(the intensity of light reflected by, or transmitted through, an image)
|
| HTML |
|
Hyper Text Mark up Language. Used to tag files and build in links
to web pages |
| HTTP |
|
Hyper Text Transfer Protocol. Controls
jumps between pages on the web |
|
|
|
I |
|
|
| IBC |
|
inside back cover |
| ICC |
|
International Color
Consortium. Industry body that develops standards for colour processing
and printing |
| IEPRC |
|
body founded by publishers to share technical knowledge |
| IFC |
|
inside front cover |
| Illustrator |
|
Adobe software used for tables, graphs, charts and line illustration |
| imposition |
|
the arrangement of pages on a printing plate |
| imprint |
|
information about a publisher |
| In Design |
|
layout software from Adobe; competes with Quark XPress |
| indent |
|
text aligned to right of other text |
| internet |
|
worldwide computer network built by agreeing file protocols (TCP/IP).
Using these protocols, files may be sent across national networks.
Originated by linking national military, research and academic networks.
Messages sent from user's computer to host computer which is a node
on the network. Host splits up packages so they may be sent economically
across international telephone lines at very small cost. Receiver's
host assembles message and stores it until it is retrieved |
| intranet |
|
use of internet technology for internal
networking |
| ISBN |
|
International Standard Book Number
|
| ISDN |
|
Integrated Services Digital Network.
Digital phone connections that are faster for computer communication.
Standard line speed 64,000bps |
| ISSN |
|
International Standard Serial Number. Unique number given to a publication so it can be identified internationally |
| 'It is. Are you?' |
|
advertising slogan for The Independent newspaper at its launch in October 1986 |
|
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J |
|
|
| Jicmars |
|
Joint Industry Committee of Medical Advertisers for Readership Surveys.
Body formed by medical publishers to fund readership surveys |
| John Bull |
|
influential magazine founded by swindler Horatio Bottomley. Also spun off women's weeklies, Mrs Bull and Mary Bull |
| JIG |
|
Joint
Industry Group.
UK trade body launched on 30 April 1998 following the Director
General of Fair Trading's decision not to refer the newspaper industry
to the Monopolies and Mergers Commission. Works to improve
the distribution system for newspapers and magazines. Membership
comprises: Association of Newspaper and Magazine Wholesalers (ANMW);
Newspaper Publishers Association (NPA); Periodical Publishers Association
(PPA); Association of News Retailing (ANR); British Retail Consortium
(BRC); and the National Federation of Retail Newsagents (NFRN) |
| justified |
|
when a column of text is parallel on both sides |
|
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K |
|
|
| kern |
|
to squeeze two letters together so they overlap |
| keyline |
|
line of space around an images to separate it from other elements |
| King's Reach |
|
building in London near Waterloo station; headquarters of IPC Media
until 2007. Replaced by the Blue Fin Building |
| komikku |
|
see manga |
| KPI |
|
key performance indicator. A target against which something is measured. For example a customer magazine might aim to increase the number of people visiting the clients shops |
|
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L |
|
|
| landing page |
|
web page someone is taken to when they click on a link (in an advert).
Term often used in advertising for the selling page to which someone
is taken once they click on a banner advert |
| layout |
|
a page design |
| lenticular |
|
technique whereby ribbed plastic is glued over an
image to give the impression of a moving or 3D image. Lenticular
images were used on front and/or back covers of Shine in
2001 and Top
Gear and NME
in 2004 (by Hive
Associates). The lenticular technique has long used for marketing
purposes, for example 'animated' postcards for film of Alistair
MacLean's Ice
Station Zebra in
late 1960s |
| lines per inch |
|
measure of the resolution of a piece of printing film |
| literal |
|
a spelling mistake |
| logo |
|
the name of a publication in a specific type face used on the cover
and for the masthead |
| logotype |
|
a single piece of metal type to produce a group of letters; the
word logo comes from this |
| London Bulletin |
|
Surrealist magazine edited by ELT Mesens. Published by London Gallery from April 1938 to June 1940 (20 issues). Republished in 2 volumes by Arno press in 1969 |
| loose insert |
|
a card or sheet slipped into a magazine rather than
bound in. Readers will be most familiar with them as subscription
forms that fall out of the magazine |
| lower case |
|
not capitalised |
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